Guides · Free, honest advice for founders
Everything I learned, written down.
Straight answers to the questions founders ask about brand, marketing and content. No gatekeeping, no jargon.
Pricing · 4 min read
How much does a logo cost in the UK? (And why the cheap one costs the most)
UK logo prices from £0 to £10,000+, by route. And why the real cost isn't the logo, it's spending money in the wrong direction. An honest 2026 guide.
Read the guide →Founder playbook · 2 min read
How I built and sold a fitness accessories brand
How to build a fitness accessories brand, from someone who did it. I built train.VOLT to £300k+ a year and No. 1 in UK CrossFit grips, then sold it.
Read the guide →Founder playbook · 5 min read
Branding for startups: what to do first (and what to skip)
Branding for startups, in the right order. What a UK startup actually needs on day one, what can wait, and how to spend a small budget without wasting it.
Read the guide →Let's chat
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I like helping founders, creators and anyone who wants to make something happen. Nothing's too small.