Something in your head, brought to life.

BrandBildr was easy to start, because I felt so compelled to build it. As a founder myself, I had nowhere to turn. Who could help me? Who could I trust? Over time I built a high-functioning infrastructure, one I could rely on and trust completely.

Building a brand is a concept I love. It takes something in your head and brings it to life, turning it into something so compelling that people are willing to give their attention, their money and even their resources to help with the mission. The more compelling the brand, the more people are drawn towards it.

The BrandBildr butterfly represents just that.

I get asked this a lot. Why BrandBildr, and not Brand Builder?

Say it out loud and it tells you exactly what I do. Write it down and it has its own twist. You don't need to justify a name, but my brain likes reasons, and this one has a few.

It's symmetrical. Brand and Bildr, five letters each. That balance gives me room to design with, and it's where the mark comes from: two B's, back to back, mirroring each other.

Those two B's became a butterfly. Something that starts life in a cocoon and comes out as something new. That's what building a brand is.

Then I tested it. I told a group of people I was thinking of starting something called BrandBildr, waited a week, then asked them what business I was building. They remembered the name, and they knew what it did. It stuck.

And yes, the .com was available. I learnt that lesson the hard way.