Work / Case study
Building train.VOLT from zero to exit
A UK CrossFit accessories brand, built from nothing and sold as a going concern.
Goal: The fundamentals of knowledge.
- Client
- train.VOLT
- Sector
- Fitness / E-commerce
- Services
- Brand Building, Content Creation, Marketing
- Date
- July 2026
The brief
Build a CrossFit accessories brand that athletes would actually want to be seen with, in a market full of lookalike products.
What we did
Everything. The name, the identity, the product range, the website and the content engine that drove it. Content was planned and produced as a system, so the brand showed up consistently without starting from a blank page every week.
The outcome
Over two and a half years train.VOLT grew into an established UK brand with a loyal customer base, and was sold as a going concern.
Want the full story? Read how I built and sold a fitness accessories brand, step by step.
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I like helping founders, creators and anyone who wants to make something happen. Nothing's too small.